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THE CREATIVE PROCESS

They constantly ask me how my creative process starts, today I tell you how:
Most of the time I am inspired by things while I am traveling, on the street, on vacation, or even in an exhibition, it can be anything from a flower, a color to the shape of an object and immediately I take a photo.
YLIANA YEPEZ blog
When it's an idea, I write it down in a notebook or in the “notes" app on my phone. You would be surprised if I told you that sometimes ideas come to me mid conversations, I'm talking to someone and said "wait a second I'm going to write down something I'm thinking" It's very funny but that's how the best ideas come to me.
YLIANA YEPEZ blog

Moodborad Ducky collection

YLIANA YEPEZ blog

YY Ducky | Sketch of Alessandra handbag

YLIANA YEPEZ blog

Alessandra waves emboridered

When I have to start designing a collection, I look for those photos and make notes to see which of all those ideas I can execute. I choose the ones that best suit the collection I want to make, if I am inspired by a summer collection I like to see flowers, beaches, people smiling, outdoor exhibits, music. Everything fits together like a puzzle.
YLIANA YEPEZ blog
YLIANA YEPEZ blog

Mini Giovanna Ducky | Card Holder Ducky

YLIANA YEPEZ blogAlessandra with pendant Quack!

I sit for a long period of hours and even weeks to get the designs going. I choose materials, the sketches are made, they are sent to the factory and "voilá" in a couple of months the idea materializes and we have a beautiful collection of bags in approximately 3 months! LOL
YLIANA YEPEZ blog

Marie Claire Spain July 2017 | Rio Ducky

YLIANA YEPEZ blog

Estilo Magazine August 2017 | Alessandra Ducky

YLIANA YEPEZ blog

Martha Hazas | Paula Echavarría | Kiara Ducky

YLIANA YEPEZ blog

Ocean Drive Magazine | Yliana Yépez HOLA Magazine | Rio Ducky

The most exciting thing is seeing that idea become a reality!
Until next time!
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